Practical Storytelling - Stories are a great way to enhance your marketing, sales and training programs.
Choose a menu item to learn more about how you can use stories to grow your business. 		Practical Storytelling in Business
Use stories to produce practical results in sales, marketing and training.

Henry Ford has a problem...

It’s the same problem facing the other 2,000 people tinkering with an automobile in their backyard.  It takes a skilled mechanic at least a day to build an automobile from the ground up.  To fulfill his vision of selling an automobile to everyone, Ford must either figure out a different way or hire a lot of mechanics.

He decides to look at other industries for inspiration, and ends up at a meat packing plant.  Butchering is a skill that requires years of apprenticeship, yet the industry manages to process literally tons of meat every year.

Visiting the plant, Ford finds meat traveling on hooks past several stations.  At each station, a man takes a specific cut out of the meat.  Ford realizes it’s far easier to teach each man one skill he can perform over and over.  He decides he can do the same thing to make cars and the automobile assembly line is born.

LEARN HOW STORIES WORK

A lot of websites, books and articles talk about "Why Stories Work." However, we already know "why" stories work. We love stories - we love to hear stories, love to tell stories, love to read them in books and love to watch them on television.

The question is not "Why do stories work?" but "How do stories work?" Once you understand how stories work you use stories to build stronger business and personal relationships.

Storytelling actually works on a biological level to attract and hold our attention. A good story propels a message or idea directly into our long-term memory.

DEVELOP STORIES STEP-BY-STEP

Practical Storytelling explains each component of a good story. It explains step-by-step the best way to create each of these components. You'll learn:

  • How do develop a clear and concise theme
  • How to link a theme to your specific message
  • How to analyze your audience
  • How to develop endearing characters
  • How to develop a plot or character-driven plot
  • How to organize your story into acts and scenes
  • How to deliver your story effectively
  • And much more...

BECOME A PRACTICAL STORYTELLER

Practical Storytelling will help you become a stronger communicator. You'll learn storytelling telling techniques and strategies you can apply in the following areas:

  • Marketing and advertising
  • Teaching and training
  • Interaction with family and friends
  • Parenting and childcare
  • And much more...

GET STARTED WITH STORIES NOW

Practical Storytelling is not an ebook but a professionally published trade paperback available at Amazon.com.

Buy Practical Storytelling now for only $14.95 at Amazon.com.

Or exprience the storytelling technique live with a Practical Storytelling Workshop.

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© Copyright 2010 by Dominic R. Villari


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